Hello, you big, beautiful, cereal-loving universe! Springtime is in the air – a time of change. Out with the old and in with the new, right? Well, take it from me: ch-ch-changes aren’t always so simple. That’s why David Bowie wrote a song about them. He’s a complicated man.
Me? I’m not as complicated. I’m Maggie, and I’ve been invited to join the Bag The Box team because I’m (a) way into cereal, (b) even more way into being green, and (c) I recently discovered cereal in a bag. Which is perfect because it brings my first two passions crashing together into one, deliciously glorious, earth-friendly package. I’m psyched to bring you the eco-curious musings of a life-long cereal fanatic. But first? A brief history of how I got here.
One recent morning, I reached for an old box of cereal, and upended it over my favorite mega-sized bowl. Nothing came out but some disappointing dust.
Somewhere, a bell tolled. I knew it was time to get real.
“Are you listening to me, Cereal Box?” I said. “I’ve been doing a lot of thinking… and this just isn’t working out. Sure, we’ve had some good times together – I used to read your back while I ate breakfast – but, this morning, when you finally opened up to me, it broke my heart to find that you had nothing to bring to the table. (You’re kind of an airhead, if you know what I’m saying – 1/3 air, 2/3 good stuff.) I find myself wishing for more: if only you were a little more transparent, a little more flexible, if only you fit more easily into my life and my cupboard – I mean, a box and a bag? You’re just too high-maintenance. Let’s face it, Cereal Box: I’ve outgrown you. I care about bigger things, these days, like saving money, and thinking about the environment, and getting more bang for my buck. And by ‘bang,’ I mean ‘cereal.’ I’m sorry, Cereal Box. This is goodbye.”
It was actually easier than I thought. Afterward, I felt like a great weight had been lifted… like, say, 345 million pounds of paperboard. Don’t get me wrong, I loved so many things that I got from that relationship (well, basically just cereal) but the truth is… I’ve met someone new.
World, meet my new bag. No, literally, it’s a Bag. At first, it seemed pretty out there: cereal in a bag? What’s next? Electric Cars? Yes and Yes. My new Bag is everything the old Box beau wasn’t: it’s earth friendly, it’s gentle to my bank account, and oooh is it ever fresh. Or it keeps my cereal fresh, anyway. What more could a girl want?
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