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Posted on December 21, 2011 by Bag The Box Street Team

Hot Brand, Cool Breakfasts

 

What does your favorite cereal have in common with a Jeep Wrangler, DC Comics and that carefree Honey Badger?

…They’ve all been named “America’s Hottest Brands of 2011” by Advertising Age magazine. Ad Age selected 25 brands for this honor, and we’re humbly thrilled to be recognized. What makes a brand ‘hot’?

First and foremost: YOU do. That’s right, you savvy shoppers; we share this honor with you and appreciate your support in helping us get here. Before we were on Ad Age’s radar, you recognized what they’ve recently taken note of: You’ve discovered that our cereals are so tasty. You’ve been our fans despite the fact that you don’t get to see us on TV alongside those big brands with their fancy ad budgets. Instead you interact with us on online, you’re our fans on Facebook, you appreciate our everyday lower prices, and you like our sleek style (you know, the bag with no box…green is the new black, after all).

How did we get here? “To be successful, we know we have to do things very differently” said Paul Reppenhagen (he’s our director of awesome-ness). “What Malt-O-Meal doesn’t spend on advertising, we pass on to the consumer, resulting in everyday prices that are substantially lower than other advertised brands. Our non-traditional marketing approach has saved American families more than $1 billion on breakfast cereal over the last six years, and that is something we are extremely proud of.”

We’re so excited about our cereal that we want to give away a years’ supply. Not just once, but 24 times in honor of each of Malt-O-Meal’s delicious varieties. Check out our “Hot Brands, Cool Breakfasts” giveaway on Facebook. Good luck and happy crunching!

Categories: Company News, Innovation, So Tasty
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  • Guest

    I don’t think it’s working…

  • http://bagthebox.com/ Bag The Box

    Hi, did you click on the “Hot Brand, Cool Breakfasts” tab? It will take you to a “calendar” of cereals: click on today’s, and follow the prompts. Thanks for entering!

  • Guest

    Yes, I clicked the link. It starts to load, but then doesn’t. There is only a green, blank box on the screen. Using Firefox.

  • http://bagthebox.com/ Bag The Box

    Hi again, can you try entering from a different browser? For a few Firefox folks, there was a bug occurring that should be all fixed. That said, trying again from internet explorer, Safari or Chrome should allow you to enter without issue. Thanks!

  • http://bagthebox.com/ Bag The Box

    Hi again, can you try entering from a different browser? For a few Firefox folks, there was a bug occurring that should be all fixed. That said, trying again from internet explorer, Safari or Chrome should allow you to enter without issue. Thanks!

  • Mwenger

    I don’t think the tab worked for me either.

  • http://bagthebox.com/ Bag The Box

    Hello, Mwenger–did you try the tip below to use a different browser and try again? That should help! Happy holidays.

  • Elsa

    I wanted to register for your Chocolate Mateys giveaway but couldn’t seem to find the “giveaway” button.  Went to Facebook, but that was no help.  What do I do?   We love Malt O Meal cereals and buy them all the time

  • Olgageorge

    Can you enter without having to go through Facebook? 

  • http://bagthebox.com/ Bag The Box

    Hi, Olgageorge. Thanks for asking; no–it’s not possible to enter without going through Facebook. Here’s a helpful excerpt from the official rules: “Eligible participants can enter the Sweepstakes through the Facebook application described below. If a prospective participant is not already a member of Facebook, he/she may visit http://www.facebook.com and follow the links and instructions to become a member.” I hope this helps, and good luck!

  • http://bagthebox.com/ Bag The Box

    Hi Elsa! Here’s a direct link to the tab on our Facebook page where this promo lives: http://www.facebook.com/MaltOMealFanPage?sk=app_307434602620484 Once you’ve “Liked” the page, just click on today’s date and fill out the entry form. Today’s featured variety is Corn Bursts! Good luck on your quest to win a year’s supply of Malt-O-Meal cereal–we’re thrilled that your family likes our cereals!