12 Layers of Happiness
Happy Pursuit of Happiness Day! While that might sound redundant, one can never have too much of a good thing when it comes to happiness. That’s why we’re happy (pun intended!) to launch our Frosted Mini Spooners® “12 Layers of HappinessTM” campaign, in honor of the first annual National Pursuit of Happiness Day.
Now, we’re experts on one thing: cereal. That’s why we bake 12 tasty whole grain layers into each of our Frosted Mini Spooners biscuits, resulting in a flavor and texture profile that compares favorably to other shredded wheat cereals.
When it comes to happiness, Dan Baker Ph.D. is an expert. He literally wrote the book on it, called What Happy People Know. In addition to being a best-selling author, Dr. Baker is the founding director of the Life Enhancement Program at Canyon Ranch, and an advisor to family owned businesses, organizational consultant, lecturer, author, and executive/life coach. In his book, Dr. Baker outlines 12 qualities that lead to happiness.
12 layers…12 qualities…what a fabulous coincidence! As MOM Brands marketing whiz Linda puts it, “To us, a biscuit with more layers and more toasted flavor is a better tasting biscuit, and a happier biscuit. Dr. Baker’s pioneering work on the study of happiness and these 12 qualities that are common among happy people seemed like the perfect fit to work together and help our fans learn more about all-around happiness – both the 12 layers of happiness in a Frosted Mini Spooner biscuit and the 12 qualities to a happier life.”
Join us in the pursuit of happiness, starting with Dr. Baker’s Happiness Quiz. Over the next several months, we’ll keep the layering on the fun with weekly tips and fun giveaways. We’ll even feature exclusive happiness insights from Dr. Baker right here on the blog.
How are you pursuing happiness today?
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