The bag blog is an open exchange of ideas on sustainable packaging, green initiatives and the earth in general. Pull up a chair, have a read and have a say.
Happy Pursuit of Happiness Day! While that might sound redundant, one can never have too much of a good thing when it comes to happiness. That’s why we’re happy (pun intended!) to launch our Frosted Mini Spooners® “12 Layers of HappinessTM” campaign, in honor of the first annual National Pursuit of Happiness Day. Now, we’re … Continue reading
Did you know that over $1 billion of chocolate is purchased for Valentine’s Day? That’s a lot of sweets! February was especially sweet for us, too, as we introduced our new company name: MOM Brands! Some of our friends who helped spread the news included Advertising Age Magazine, the Star Tribune, the Minneapolis St. Paul … Continue reading
Happy Monday, everybody. We hope you all had a great weekend, including a big tasty bowl of your favorite MOM Brands cereal while enjoying your favorite Saturday morning cartoons. It’s wild to see how the classic ‘toons of previous generations have evolved into the present day kid-faves, and—if you’re like us—sometimes a good dose of … Continue reading
You’ve probably heard that familiar adage that the only constant in today’s world is change. In many ways, life is all about change. Adapting what’s old and improving with what’s new. Keeping things fresh to avoid becoming the “there” or “that” of “been there, done that.” For the record, we’re not talking about Lady Gaga’s … Continue reading
You already know that Malt-O-Meal makes 24 tasty varieties of cereal, but you might NOT know that all these flavors fall under one of five main types of ready-to-eat goodness. Any guesses? “Tastiest”, “crunchiest”, “wheat-iest”, “marshmallowy” and “spoon-friendly” all come to mind, but these distinctions sound more like five of the seven dwarves from Snow … Continue reading
Ditching the box is just the tip of Malt-O-Meal’s sustainability iceberg. You know about a lot of what we do that makes our cereals a brighter idea but here’s an example of an equally awesome “lighter” idea. Literally, we’re talking about lighting renovation, not just the metaphorically lighter environmental impact. Recently, Murphy Energy Systems presented … Continue reading
What does your favorite cereal have in common with a Jeep Wrangler, DC Comics and that carefree Honey Badger? …They’ve all been named “America’s Hottest Brands of 2011” by Advertising Age magazine. Ad Age selected 25 brands for this honor, and we’re humbly thrilled to be recognized. What makes a brand ‘hot’? First and foremost: … Continue reading
What do you call a guy who professionally helps families save money, and personally spends time raising money for refugee families? The Minneapolis/St. Paul Business Journal calls him CFO of the Year. We call him John. John Gappa has been Chief Financial Officer here at Malt-O-Meal since 2005. We’ve been a family-owned company for 92 … Continue reading