We stand by our facts

We Stand By Our Facts

Add it up. Crunch the math, run the numbers, walk the dog. Whoops, that last one is a yo-yo trick. Anyway, for those who want proof in the pudding or science in cereal, here are the facts that got us to our facts.

Less Spendy

MOM Brands® cereal costs less than the leading boxed cereal.
Ounce for ounce, we cost less than the leading box brands based on Nielsen Expanded All Outlets Combined estimates 52 weeks current through week ending 8/24/13. Is that not putting money where your mouth is?

Earth Friendly

Malt-O-Meal bagged cereals have 75% less packaging than cereal in a box.
75% less packaging than boxed brands is based on the net weight of consumer packaging of comparable size packages. Even when their box size is smaller, the net weight of their box and inner bag is still greater than the net weight of the larger Malt-O-Meal bag.

So Tasty

Taste Guarantee
We’re sure your family will love our products! If you don’t agree, your purchase will be refunded. “Best if Used By” date and proof of purchase required. We also invite your questions and comments. A guarantee? Yup. We’re that certain.

Not Boxy

One in ten of cereal breakfasts in America are MOM Brands.
This is based on Nielsen Total U.S. Expanded All Outlets Combined data for 52 weeks ending 8/24/13.

Ten of our cereals are in the top 50 best selling cereals on the shelf.
This is based on Nielsen Total U.S. Expanded All Outlets Combined data for 52 weeks ending 8/24/13. We’re really climbing the charts.

Pyramids

Each year, the United States produces 2.3 billion cereal boxes. That is enough to build not one, but almost 3 great pyramids.

2.3 billion cereal boxes is based on Nielsen data (Nielsen Total U.S. Expanded All Outlets Combined 52 weeks through 8/24/13). Let’s break down a box. To be conservative, let’s say that all cereal boxes are 14 ounces. A 14 ounce box is typically 9 inches tall, 11 inches long, and 2 inches wide. Simple calculations tell us that this 14 ounce box has an area of 278 square inches and 1.93 square feet. The box weight is 0.15 pounds.

The volume of all 2.3 billion cereal boxes is 263,541,667 cubic feet. The volume of one great pyramid is 90,000,000 cubic feet. 263,541,667/90,000,000 = 2.928 great pyramids. Who knows about the Sphinx.


Jets

It takes 345 million pounds of paperboard to make a one year supply of cereal boxes. That’s the weight of 734 747 jumbo jets.

In the last fact, we figured out that the United States typcially produces 2.3 billion cereal boxes a year, right? That was based on Nielsen data (Nielsen Total U.S. Expanded All Outlets Combined 52 weeks through 8/24/13). To be conservative, let’s say that all cereal boxes are 14 ounces.

That 14 ounce box weighs about 0.15 pounds. 2.3 billion cereal boxes x 0.15 pounds = 345 million pounds of paperboard. The operating empty weight of a 747 jumbo jet is 470,100 pounds. 345 million pounds of paperboard/470,100 pounds = 734 747 jumbo jets. Imagine if we filled one jet with Malt-0-Meal cereal. That would be delicious.


Farm

It takes 2.4 trillion BTU’s of energy to power the plants that make the boxes. Enough to power 26,000 homes

Math Alert: (Home calculation was based off of the assumption that the homes are 18,000 cubic feet. 2,453,813 MMbtu’s of energy used to make boxes/91 MMbtu’s per household = 26,965 home powered)

The plants that make the boxes generate wastes, too

  • As much particle air emissions as 31,000 city buses
  • As much greenhouse gas as 50,000 cars
  • Enough solid waste to fill 4,677 garbage trucks (= 130,966,312 lbs. of solid waste generated/28,000 lbs. per residential garbage truck)
  • Enough wastewater to fill 506 Olympic swimming pools

Environmental impact estimates were made using the Environmental Defense Fund Paper Calculator (2/28/2011). For more information visit http://www.papercalculator.org.


Semi Truck

If the boxes travel 100 miles to get to the cereal plant, (conservative guess), this consumes 1400 tons or the equivalent of 46 tanker trucks full of fuel.

Take a breath. This is some major math to get through. 7,250,000 ton-miles to ship boxes x 3200 btu’s per ton-mile diesel trucks x 42 US gallons per barrel/5.825 mmBTU per barrel Diesel/1,000,000 = 398,009 gallons diesel fuel to ship boxes.

398,009 x 7.0473 lbs per gallon of diesel fuel/2000 = 1402 tons to ship boxes

398,009/8500 gallons in a petroleum tanker trailer = 46.8 tankers of fuel to ship boxes

3200 btu’s per ton-mile diesel trucks, 5.825 mmBTU/barrel diesel, 42 US gallons/barrel (USEPA, Climate Leaders GHG Inventory Protocol: Direct Emissions from Mobile Combustion Sources, from here.)

7.0473 lbs per gallon of diesel fuel

8500 gallons in a petroleum tanker trailer


Dump Truck

Right out of the gate, we use 75% less packaging.

  • That’s 156 million pounds of paperboard saved since 2001. If the boxes were laid end to end they would reach ¾ of the way to the moon or would go around the moon 26 times.
  • Here’s one more bullet point because they always look best in threes.
  • The boxes saved would take up as much space as 6,600 houses

75% less packaging is based on the net weight of empty consumer packaging per pound of cereal delivered. Even when their box size is smaller, the net weight of their box and empty inner bag is still greater than the net weight of the larger Malt-O-Meal bag when empty.

Since 2011, Malt-O-Meal has sold 911,293,962 pounds of bagged cereal based on Nielsen data (Total U.S. Expanded All Outlets Combined, 52 weeks current through week ending 8/25/12). Using a 14 ounce size box as a comparative estimate, that translates to 1,041,478,814 boxes (1,041,478,814 boxes = 911,293,962 pounds of bagged cereal x 16 ounces/14 ounces). The typical weight of a 14 ounce box is 0.15 pounds. 1,041,478,814 boxes x 0.15 pounds = 156,221,822 pounds of paperboard saved from the landfill.

Using a 14 ounce size box as a comparative estimate, that translates to 1,041,478,814 boxes. (1,041,478,814 boxes = 911,293,962 pounds of bagged cereal x 16 ounces/14 ounces). A 14 ounce box is typically 11 inches long. 1,041,478,814 boxes x 11 inches/12 = 954,688,913 feet of boxes laid end to end. 954,688,913 feet/5280 feet per mile = 180,812.29 miles of boxes laid end to end. 180,812.29 miles of boxes laid end to end/238,855 miles to the moon = 0.756996 distance to the moon. 180,812.29 miles of boxes laid end to end/6,783.5 miles (moon circumference) = 26.65 times around the moon.

Using a 14 ounce size box as a comparative estimate, that translates to 1,041,478,814 boxes. The volume of a 14 ounce box is 0.114583333 cubic feet. 1,041,478,814 boxes x 0.114583333 cubic feet = 119,336,114.07 cubic feet of all boxes. 119,336,114.07 cubic feet of all boxes/18,000 cubic feet per house = 6,629.78 houses of the same volume.


Windmill Blades

And by not manufacturing those boxes, 1.1 trillion BTU’s of energy were saved, enough to light ten 100 watt bulbs for 36,000 years or 36,000 100 watt bulbs for 10 years.

It takes 1,100,000 mmbtu to manufacture boxes according to the Environmental Defense Fund Paper Calculator. For more information, visit www.edf.org/papercalculator/. 1,100,000 mmbtu x 1,000,000/3,412 btu’s per kwh = 322,391,559.20 kwh to manufacture boxes. 322,391,559.20 kwh to manufacture boxes/365 days/25 hours = 36,802.69 years to power ten 100 watt bulbs. Holy cow.


Trees

The fuel conserved since 2001 by not transporting boxes to our plants is enough to drive 342 passenger vehicles for a year. Imagine almost 2 thousand tons of Co2 that never got put in the air, which is the weight of 26,000 sheep or 594 billion ants.

Let’s be conservative and say that it would only be 100 miles to ship boxes from the box factory to the Malt-O-Meal plant. 100 miles x 78,100.91 tons of paperboard = 7,811,091.10 ton-miles to ship boxes. 7,811,091.10 ton-miles to ship boxes x 3200 btu’s per ton-mile diesel trucks x 42 US gallons per barrel/ 5.825 mmBTU per barrel diesel/1,000,000 = 180,225 gallons of diesel fuel to ship boxes. 180,225 gallons of diesel fuel to ship boxes x 5.825 mmBTU per barrel diesel/42 US gallons per barrel = 24,995 mmbtus to ship boxes. 42 US gallons per barrel x 24,995 mmbtus to ship boxes/5.2 mmbtu per bbl gasoline (info) = 201,113.15 equiv gallons gasoline. This stat just makes us feel gassy.

  • 342 passenger vehicles for a year
  • 1788 metric tons CO2
  • 1788 metric tons CO2 x 2200/2000 = 1,967 tons CO2
  • 1,967 tons CO2 x 2000/150pounds per sheep = 26,224 sheep
  • 0.003 grams per ant (http://wiki.answers.com/Q/How_much_does_the_average_ant_weigh)
  • 1,967 tons CO2 x 2000 x 456.6 grams per pound/0.003 grams = 594,760,320,000 ants

3200 btu’s per on-mile diesel trucks, 5.825 mmBTU per barrel diesel, and 42 US gallons per barrel – (USEPA, Climate Leaders GHG Inventory Protocol: Direct Emissions from Mobile Combustion Sources, from here)


Not Boxy

Malt-O-Meal sells some cereal in boxes too?!
Yes. About 10% of our cereal bags come disguised as boxes. This happens for a couple of reasons: first, some retailers just won’t carry bags. They’re still our friends; they just haven’t seen the light. (“Light” as in less weight: these bags are a lot lighter without the box!)

Secondly, MOST families (over 70% of US cereal consuming households) only buy boxed cereal*. So, we’re going to win them over with the delicious and less spendy goodness of our cereal, sold in the boxes that they’re comfortable with, and hope that they’ll buy it bags next time when they learn about these other cool facts and realize that the bag is better. Classic bait and switch. Or, box and switch, if you will.

* Source: Nielsen Panel Data, April 2013