We stand by our facts


Help a bag go on to bigger things.

MOM Brands® and TerraCycle® have partnered to turn cereal bags into useful products and support schools and non-profits in the process.


In a nutshell, here’s how it works. Sign up for the MOM Brands Cereal Bag Brigade at www.terracycle.com and every time you enjoy a bag of cereal, save the cereal bag and send it in. TerraCycle will convert the bags into fun and innovative products including tote bags, park benches and much more. For each qualifying cereal bag shipment sent to TerraCycle, you will be awarded TerraCycle points, which can be redeemed for a payment of $0.02 per cereal bag for your school or charity of choice. Participation is completely free!

Frequently Asked Questions

How do I contact TerraCycle?

If you’d like to speak to someone at TerraCycle, call their toll free number: 1-866-967-6766. Please note that TerraCycle offices are open Monday to Friday, 9am to 5pm Eastern Time. All customer service inquiries are answered within 24 hours.

You can also email us at: customersupport@terracycle.com

Or write to:
TerraCycle Inc.
121 New York Ave.
Trenton, NJ 08638
General Phone: 609.393.4252
Fax: 609.393.4259

What types of packaging does TerraCycle recycle?

In addition to recycling cereal bags, TerraCycle has more than 40 recycling programs that range from recycling food packaging (like drink pouches and snack bags) to office supplies (like pens and tape dispensers) to personal products (like cosmetic, beauty and diaper packaging). You can join as many recycling programs as you like!

Do I get anything for recycling cereal bags (and other waste)?

Other than a big “thank you” for helping us protect our planet, you can also earn TerraCycle points! Once your cereal bags are received and checked in to the TerraCycle facility, your collection location will be credited with any TerraCycle points that you may have earned for your waste. TerraCycle points can be redeemed for a variety of charitable gifts, TerraCycle products, or for a payment of $0.01 per point to the non-profit organization or school of your choice.

The MOM Brands Cereal Bag Brigade awards approximately 2 TerraCycle points per cereal bag collected. Please note, however, that although TerraCycle will accept and recycle all sizes of shipments, only shipments containing over 15 lbs. of cereal bags will qualify to earn you TerraCycle points in this specific program.

Can an individual send to TerraCycle or do you have to be part of a larger group to participate?

Individuals can certainly sign up for Brigade programs, so you can collect right from home. You do not have to be a school or organization to sign up.

Can I find people in my area that are already recycling with TerraCycle?

TerraCycle is in the process of establishing a directory of public drop-off locations in the US, in the meantime, TerraCycle has a very active social media community. Many participants communicate and coordinate collections with other participants in their area through the TerraCycle Facebook page.

Want to find out more?

MOM Brands Cereal Bag Brigade-specific Q&A page
General overview of the TerraCycle platform

  • http://www.greenerideal.com/lifestyle/home-and-garden/8845-malt-o-meal-cereals-sold-in-green-bags-instead-of-boxes/ Malt-O-Meal Cereals sold in Green Bags instead of Boxes – Greener Ideal

    [...] first argument against the bags would be that they are not as recyclable as cardboard. However, by partnering with TerraCycle, Malt-O-Meal has ensured that there will be zero waste produced. As well, people who buy the bagged [...]

  • Betty


  • http://bagthebox.com/ Bag The Box

    We’re glad you think so, Betty!

  • Mytwoangels

    How much energy is used to turn the products into useable items? Once the products you create are no longer useable do they breakdown in our land fills? I think you are still leaving a footprint on the environment in a negative way. The bags you sell ceral in should be biodegradable. I buy bags to pick up my dogs waste on her walks and they breakdown in 18 months or less.  I may pay a little bit more for this option, however it is worth the cost. The price is not unreasonable. I think consumers would be willing to pay a few cents more per ceral bag knowing it is not going to leave a footprint on the environment.

  • http://bagthebox.com/ Bag The Box

    Hello, thanks for sharing your point of view. You make an excellent point, and we’re always working on even better ways to be more earth-friendly. One of the differences between the bags you buy for your dogs and the bags that contain our cereal is that food packaging has to meet a certain food safety standards to keep food inside safe to eat and tasty-fresh. :) Though the bags aren’t biodegradable, keep in mind that neither are the interior liner bags inside boxed cereals. At the end of the day, while we keep working on smarter bag technology, our current bags still create 75% less consumer packaging waste than a comparably sized box with a bag inside.

  • http://earth911.com/news/2012/03/26/precycling-helps-shoppers-save/ Precycling Helps Shoppers Save – Earth911.com

    [...] the bags still need to be reused or recycled, MOM Brands has joined with Terracycle to help encourage proper end of life treatment for their product packaging. However, by eliminating [...]

  • http://clairelewisco.wordpress.com/2012/07/01/why-do-i-blog-and-what-does-blogging-mean-to-me/ Why do I blog and what does blogging mean to me? « Claire Lewis

    [...] you hear that Tom, you may be reading over a bowl of Malt-O-Meal (the cereal which you made box less), it is a goal of mine to work with you. Share [...]

  • http://designbeth.com/wordpress/moms-best-cereals/ Designbeth » Mom’s Best Cereals

    [...] and are produced with significant water and solid waste reduction. MOM Brand also partners with TerraCycle, a partner that recycles empty cereal bags from non-profits and schools, complete with rewards [...]

  • http://earth911.com/food/cereal-bag-brigade/ Rewards Are in the Bag for Cereal Lovers | Earth911.com

    [...] it takes to earn a cool reward — either a reusable shopping bag or lunchbox made from upcycled cereal bags — is to send in a shipment of cereal bags and/or bag liners that weighs more than seven pounds. [...]